Prime London property, pre and post the London Olympics and with the 2008/2009 financial collapse now an historic dip, keeps its value and hardly a week goes by without some press coverage exalting the benefits of bricks and mortar ownership in the Capital. Reasons to buy are varied - to actually live in London, central or in the outer boroughs or outside the iconic M25 motorway and relying on one of the new hot routes for access into the centre, avails not only some of the best employment and business opportunities in the world, but also a fantastic scope of social, cultural and leisure services and facilities. Second home ownership, for business, education or social purposes, represents a solid turning wheel in the market whilst longer term ownership of property - to hold for equity gain or ventures in the rental market, provides a longer term investment plan. The most popular are highlighted in Locations on our website and whilst the prime spots of Mayfair, Knightsbridge, Belgravia and the Royal parks - The Regent's, Hyde Park and St James's are amply covered, the outer areas - Maida Vale, Notting Hill, Marylebone and St John's Wood are also featured. Then there are the 'emerging, indeed some emerged borough but we invite you take a look and whatever your reasons, if you're interested in London property, there will be something for you .